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Content Marketing: Magnify the Problem, Spur Buyers to Act

By George Stenitzer

George Stenitzer comes with a fresh perspective on solving buyer's dilemma. He talks about magnifying the problems faced by your customers. Read further in his own words.

Content marketers must help buyers recognize problems and size them up. Help buyers see why the status quo is unacceptable, why change is needed.

In a recent Forrester Research study, 80% of BtoB websites skip over helping buyers with the first step. Instead they plunge directly into me, me, me, talking about the company and products.
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