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How much do organizations spend on Content Marketing?


Content Marketing is emerging as an important marketing tool for marketers across the world. In some markets like the US and UK, estimates are that over 20% of the marketing budgets are allocated to content marketing. In India, the percentage is likely to be lower. B2B companies allocate a larger percentage of their budget for content marketing than their B2C counterparts. However that is mostly due to the fact that B2C companies have a larger marketing budget and in absolute terms B2C companies so spend as much if not more on content marketing.