Content Marketing is emerging as an important marketing tool for marketers across the world. In some markets like the US and UK, estimates are that over 20% of the marketing budgets are allocated to content marketing. In India, the percentage is likely to be lower. B2B companies allocate a larger percentage of their budget for content marketing than their B2C counterparts. However that is mostly due to the fact that B2C companies have a larger marketing budget and in absolute terms B2C companies so spend as much if not more on content marketing.