Most marketers understand the importance of content in an organizations marketing efforts. As a result, quite a bit of content does get produced. However the quality of most of the content produced is not good enough.
In this blog Abey and PH take a closer look at one of the most talked about content marketing form which has caught the imagination of most publishers in the world, native advertising.
The honest truth is that, marketers and agencies are not in control. Discovery of content which is ultimately the end objective of many both SEO and Content Marketing is really in the hands of the search engine companies like Google / Bing etc.
It is that time of the year, when pundits, experts and gurus crank their thoughts and write predictions for the coming year.